Could Instagram Stories be the ideal marketing tool for your business? With Instagram’s burgeoning number of members, the site is very attractive to marketers. It does, however, present its own challenges. Competition on the site is high and users are notoriously fickle.

What can you as a business do to distance yourself from the rest? Instagram Stories is a feature that can take your marketing to the next level. This feature allows you to post a short video clip for your followers. The clip is only visible on the site for twenty-four hours, so if you can produce great content, visitors will have an incentive to check out your page more often.

What kind of content should you consider posting? That’s up to you. You can post just about anything you want, so you can be as creative as you like. If you look at the infographic from 99 Firms, you’ll see that there are plenty of options available to you.

The infographic will give you more than enough solid information to get you started. You can get the crib notes version by looking at the infographic. Also, you could learn some interesting statistics about the feature itself.

When considering what to post, think about the things that your target market would be interested in. Consider clever ways to subtly advertise the product instead. Say, for example, that you have a clothing store. You could post a tutorial about how to tie a scarf. You would then market subtly through product placement. It’s a simple idea, but a highly effective one.

What other Instagram stories and ideas can you think of? What will you start with? Leave your comments.