With internet technology becoming an integral part of the daily lives of many people, marketers have to find effective ways to push their products to consumers through online presence and web marketing. While most companies have started setting up their corporate websites or online shops, we now know that establishing mere online presence is not enough. There is a need for a more aggressive approach to internet marketing in order to stay competitive—and one such strategy is email marketing.
I have seen how campaigns have worked where products sold because of email marketing. Of course, this effort is just more than the mere sending of electronic mails to thousands of addresses listed in your database. This is a tricky method because unlike TV advertising where you get your ads seen by many people who are tuned in to their favorite programs—email marketing only gives you one shot at reaching out to your target market. That single chance is contained in the subject line of your email.
Yes, making attractive marketing emails to your target audience needs the careful formulation of a witty title in its shortest form. It should explain the content of your campaign in several words that could make a phrase or a sentence, but it should not go over the viewable area of the inbox when your potential customer opens their emails.
Additionally, the campaign needs to appeal to their needs, their psyche or their emotions. It should compel them to open their emails and read them. It takes only seconds before they click on the box opposite your email and then hit the ‘delete’ button. If your recipient decides to delete the message, then all your brainstorming and even product photography will go to nil. So your wordings in the subject line are crucial.
And since you put a great deal of effort into conceptualizing your e-mail campaigns, you would want to know if your email marketing is working. One such tool that I would recommend is Aweber, a great web marketing solution that gives you precise answers in terms of email tracking. This software will tell you if your email has reached your addressee, if it was opened, including the time that it was opened. It will also give you a list of the IP addresses of the people who opened your email campaign. Aweber has been in use by web marketers for more than 10 years and its success is mainly because of its reliability and efficiency. It is a choice of most web marketers—myself included.
If you are an online marketer you need to measure online success. You have to know what works and what doesn’t in your campaign. Otherwise, there is no point in what you are doing. It will just be a hit-or-miss thing and you will not progress in your work or business. If you want to be a successful web marketer, you need to arm yourself with the tools of the trade like Aweber that will point out your strengths and weaknesses.
If you are interested in hearing more, take a few minutes to complete our 30 minutes FREE consultations form to learn more and decide wisely. We are here to consult with you and determine how email marketing will help you increase your online sales and conversions.
By Vadood Khosroshahi
Co-founder Web Marketing Solutions
February 20, 2012