From the privacy of their own mobile phone, you can reach and drive customers to exactly where you want them to go. You’ve seen those funny little square codes that everyone is using as part of their advertising strategy, right? They’re like the standard bar codes that stores use to scan prices when you buy something. Quick Response Codes (QR) are sort of like that, but marketers are using this new snazzy code to do much more than hold a price tag!

Where Did They Come From?

This is Wikipedia’s definition of QR Codes: “The code consists of black modules (square dots) arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds (“modes”) of data (numeric, alphanumeric, byte/binary), or through supported extensions, virtually any kind of data.” Developed in 1994 by Denso Wave Company to track automobile parts through the manufacturing process, they were able to hold a hundred times more information than the traditional UPC codes. While QR Codes are still used for behind the scenes processes, their usage has exploded in the mobile marketing world.

How Are They Being Used?

Businesses are tapping into the power of all the different possibilities of QR code marketing. The most generic way they are being used is to drive people to websites, Facebook pages or LinkedIn profiles. Using a QR code as part of your signature in your emails or having it printed on the back of your business card gives potential clients the ability to easily find you without having to type a link in their browser. Stores are now placing QR codes next to product prices. Simply scan the code and get all the product details in an instant. You can use a QR code generator to create your own. It’s easy and most are free online.

Interactivity Is Key!

How is your business using QR codes to help market your business? If you haven’t found a way to use them yet, let us give you another example. One that we found amazing was an ad in a magazine for Sports Authority. A young woman sitting in a yoga position with her head turned sideways and her eyes closed. They showed the outline of a smart phone around her face, asked you to scan the code and then place the phone within the outline. What happened next was the best use of codes we have ever seen. A video began to play…she tu


rned her face and looked at us, opened her eyes and began to speak. She told us about how yoga is her way of relaxing. What an interactive way to speak to your customer in print!

Give us a call or complete our Free Quote Form Here to learn how to bring personalization to your brand with this smart marketing tool.

By Vadood Khosroshahi