Forrester shared in a new report that only 7% of adults are non-reachable through mobile marketing. Why? Well because they don’t own a mobile phone. That opens up a large percentage of adults that are reachable. VentureBeat shared some important information from the report. For instance, adult mobile phone users are placed into five categories:

  • Talkers
  • Communicators
  • Connectors
  • Entertainers
  • SuperConnecteds

Marketing through mobile devices has become a key piece of many businesses web marketing plans. However, knowing your audience and who to target can sometimes be a challenge. That same report tells us that those who are “SuperConnecteds” are the group of adults that make up an astounding 48% of mobile phone users.

For mobile marketers this group is the biggest piece of the pie. They are connected to the outside world in so many ways, such as social networking, app usage, game playing as well as managing their finances online. “These are the users you can engage through innovative and advanced mobile marketing programs,” states Melissa Parrish, Forrester analyst.

Unlike those that actually use their telephone to just communicate with talk or text…which amount to between 7-16%. This gives us some perspective as to where and when we should market.

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By Vadood Khosroshahi