One of the first things business owners do is check out the competition, right?
As a business owner you need to know who you are up against. Are they better than us, do they have better customer service, is their product or service better than us? These are all questions business owners normally ask…however, what about their online presence? Is their mobile presence better than yours? If the answer is yes, then you better understand a few things about consumers in today’s market.
With over 94% of adults between the ages of 18-44, owning a smartphone, how do you think they are shopping? That’s right, on their mobile devices. Your customers are probably no different. However, if you do not have a mobile friendly website and your competition does…where do you think they are shopping? Not with you!
Mobile websites are used more now, than standard desktop websites. We hope you are not one of those business owners that think that your desktop website will suffice for mobile. Do us a favor…pull up your desktop website on your smartphone and see if you can use it. I bet you will be pinching and pulling to read the text and scrolling to find what you need. Be aware…mobile users are not into manipulating a site to read it or make it work. They want easy to read and easy to search options. Does this describe your mobile version website?
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By Vadood Khosroshahi
